How to Convert Leads into Customers

So how do we convert Leads to Customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, we need to establish their level of motivation. There are two main forces that motivate people: the desire to avoid pain the…

[INFOGRAPHIC] – The Marketers Guide to Psychology of Colour

Due to the popularity of The Marketers Guide to Psychology of Colour –  I created a pared-down infographic version to complement it. After doing some investigative research on how we process information; I discovered the human brain is hardwired to see the visual world around us and interpret it as 90% of information transmitted to the brain is visual. Incredibly half…

TEDxSydney 2016 – The KING of content & ideas worth spreading

As live events go TEDxSydney* is one of those special ones that you try not to miss on the Sydney event calendar. This is not your average public speaking or marketing event, it’s more… much more. I attended TEDxSydney 2014 & 2015 and experienced a rollercoaster of emotions throughout the day: joy, wonder, sadness, surprise, & hope just to name…