[INFOGRAPHIC] – The Marketers Guide to Psychology of Colour

Due to the popularity of The Marketers Guide to Psychology of Colour –  I created a pared-down infographic version to complement it. After doing some investigative research on how we process information; I discovered the human brain is hardwired to see the visual world around us and interpret it as 90% of information transmitted to the brain is visual. Incredibly half…

Whats the Difference Between Inbound & Outbound Marketing?

What is Inbound Marketing? Well if you are already blogging then you are already doing inbound marketing. Congratulations, you are focusing on attracting the right customers by providing useful information and educating them. But are you doing it effectively and in-line with best practice inbound marketing tactics? It’s not about talking about your product/service all the time, you need to…

7 Proven Headline Formulas That Convert

Have you always wanted to increase your click through rate (CTR) and engagement of your content marketing? Do you spend hours creating your content only to have below average or worse no results. If you answered yes to these 2 questions, are you giving enough time to craft your headline? On average, only 8 out of 10 will read headline…