How to Convert Leads into Customers

So how do we convert Leads to Customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, we need to establish their level of motivation. There are two main forces that motivate people: the desire to avoid pain the…

[INFOGRAPHIC] – The Marketers Guide to Psychology of Colour

Due to the popularity of The Marketers Guide to Psychology of Colour –  I created a pared-down infographic version to complement it. After doing some investigative research on how we process information; I discovered the human brain is hardwired to see the visual world around us and interpret it as 90% of information transmitted to the brain is visual. Incredibly half…

Whats the Difference Between Inbound & Outbound Marketing?

What is Inbound Marketing? Well if you are already blogging then you are already doing inbound marketing. Congratulations, you are focusing on attracting the right customers by providing useful information and educating them. But are you doing it effectively and in-line with best practice inbound marketing tactics? It’s not about talking about your product/service all the time, you need to…