How to Convert Leads into Customers

So how do we convert Leads to Customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, we need to establish their level of motivation. There are two main forces that motivate people: the desire to avoid pain the…

The 6 rules of persuasion used in marketing

As marketers, our bread & butter is trying to persuade people to buy our product or service. Trying to convince people (individually or an organisation) to take action (& do our bidding), it makes sense to try and understand how humans tick, by finding out how and why we make decisions. But we don’t always do this & we make…