Marketing Definition

The American Marketing Association Definition of marketing is:  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)

Fail to plan, plan to fail: Creating an effective Digital Marketing Plan

What is a marketing?  It is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Kotler & Armstrong, 2010) What is a marketing plan?  “It serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics, with the consumer as the…