In marketing, a broad range of skills is needed & having basic knowledge of design will help you stand out. You don't need to become a designer, but an understanding of design will definitely help. This post is a "bird's eye view of design" introducing some basic design principles. Use it as a guide to what to look out for in any future marketing/design-related … [Read more...] about The Marketers Guide to Design
I have been fascinated by my reactions to colour and how in certain contexts they play a big role in decisions I make. While doing research for this post I learnt a lot about colours and their meaning to people. If you know what you want to evoke when a customer looks at your product packaging or service branding then look to colour to tell your story, it's one part of crafting … [Read more...] about The Marketers Guide to Psychology of Colour
TED (Technology - Entertainment - Design) Talks have taken the world by storm, and not always in a good light, but they do showcase passionate people doing amazing work. This is instead of the usual news channels such as CNN (or as i like to call Crisis Network News), which by its very nature is negative. TED Talks shine a beacon of hope out to people who are then inspired and … [Read more...] about 7 TED Talks to Help you Become a Better Marketer!