When I joined GraysOnline* as their Digital Content Manager, one of the objectives was to establish a content marketing strategy for social media, to create an active community while monetising the channel for consistent monthly revenue. The GraysOnline Facebook page had a solid base of 33k fans, but the content was hit or miss and mostly from the point of view of the … [Read more...] about How I grew an E-Commerce Facebook page by 40k fans in 10 months
So how do we convert Leads to Customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, we need to establish their level of motivation. There are two main forces that motivate people: the desire to avoid pain the desire to … [Read more...] about How to Convert Leads into Customers
In marketing, a broad range of skills is needed & having basic knowledge of design will help you stand out. You don't need to become a designer, but an understanding of design will definitely help. This post is a "bird's eye view of design" introducing some basic design principles. Use it as a guide to what to look out for in any future marketing/design-related … [Read more...] about The Marketers Guide to Design
I have been fascinated by my reactions to colour and how in certain contexts they play a big role in decisions I make. While doing research for this post I learnt a lot about colours and their meaning to people. If you know what you want to evoke when a customer looks at your product packaging or service branding then look to colour to tell your story, it's one part of crafting … [Read more...] about The Marketers Guide to Psychology of Colour
What is Inbound Marketing? Well if you are already blogging then you are already doing inbound marketing. Congratulations, you are focusing on attracting the right customers by providing useful information and educating them. But are you doing it effectively and in-line with best practice inbound marketing tactics? It's not about talking about your product/service all the time, … [Read more...] about Whats the Difference Between Inbound & Outbound Marketing?