Whats the Difference Between Inbound & Outbound Marketing?

What is Inbound Marketing? Well if you are already blogging then you are already doing inbound marketing. Congratulations, you are focusing on attracting the right customers by providing useful information and educating them. But are you doing it effectively and in-line with best practice inbound marketing tactics? It’s not about talking about your product/service all the time, you need to…

7 Proven Headline Formulas That Convert

Have you always wanted to increase your click through rate (CTR) and engagement of your content marketing? Do you spend hours creating your content only to have below average or worse no results. If you answered yes to these 2 questions, are you giving enough time to craft your headline? On average, only 8 out of 10 will read headline…

Website refresh 

Thank you for your patience while we did some website housekeeping this weekend! We hope you like the new look of the “The Marketing Index”. You can now see at a glance our latest posts without having to endlessly scroll & our branding is more clearly defined. And for those that are interested the new WordPress theme is called “My…

Marketing Definition

The American Marketing Association Definition of marketing is:  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)