Marketing Definition

The American Marketing Association Definition of marketing is:  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)

How to use Storytelling to Engage in Marketing

Although #storytelling is a (sometimes over used) buzzword right now, storytelling is ancient and part of the very fabric of human history. Our brains are hardwired to remember & connect with stories more than facts or stats ever will. Think back to when you were a child and your favourite stories, I bet you can still remember them in full.…

The 6 rules of persuasion used in marketing

As marketers, our bread & butter is trying to persuade people to buy our product or service. Trying to convince people (individually or an organisation) to take action (& do our bidding), it makes sense to try and understand how humans tick, by finding out how and why we make decisions. But we don’t always do this & we make…

Fail to plan, plan to fail: Creating an effective Digital Marketing Plan

What is a marketing?  It is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Kotler & Armstrong, 2010) What is a marketing plan?  “It serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics, with the consumer as the…