How to use Storytelling to Engage in Marketing

Although #storytelling is a (sometimes over used) buzzword right now, storytelling is ancient and part of the very fabric of human history. Our brains are hardwired to remember & connect with stories more than facts or stats ever will. Think back to when you were a child and your favourite stories, I bet you can still remember them in full.…

The 6 rules of persuasion used in marketing

As marketers, our bread & butter is trying to persuade people to buy our product or service. Trying to convince people (individually or an organisation) to take action (& do our bidding), it makes sense to try and understand how humans tick, by finding out how and why we make decisions. But we don’t always do this & we make…

Fail to plan, plan to fail: Creating an effective Digital Marketing Plan

What is a marketing?  It is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Kotler & Armstrong, 2010) What is a marketing plan?  “It serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics, with the consumer as the…