Website refresh 

Thank you for your patience while we did some website housekeeping this weekend! We hope you like the new look of the “The Marketing Index”. You can now see at a glance our latest posts without having to endlessly scroll & our branding is more clearly defined. And for those that are interested the new WordPress theme is called “My…

Marketing Definition

The American Marketing Association Definition of marketing is:  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)

How to use Storytelling to Engage in Marketing

Although #storytelling is a (sometimes over used) buzzword right now, storytelling is ancient and part of the very fabric of human history. Our brains are hardwired to remember & connect with stories more than facts or stats ever will. Think back to when you were a child and your favourite stories, I bet you can still remember them in full.…

The 6 rules of persuasion used in marketing

As marketers, our bread & butter is trying to persuade people to buy our product or service. Trying to convince people (individually or an organisation) to take action (& do our bidding), it makes sense to try and understand how humans tick, by finding out how and why we make decisions. But we don’t always do this & we make…