Fail to plan, plan to fail: Creating an effective Digital Marketing Plan

What is a marketing?  It is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Kotler & Armstrong, 2010) What is a marketing plan?  “It serves to document how the organisations strategic objectives will be achieved through specific marketing strategies and tactics, with the consumer as the…

Content Marketing is dead… unless its used in Context

Are you tired of seeing low ROI on your businesses social channels? you have great content right, so what’s wrong? Context. Ask yourself are you presenting your great content in the right way across those different channels?   Content is definitely a buzz word in marketing, but it can be easy to forget the other elements and content alone will not get…