So how do we convert Leads to Customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, we need to establish their level of motivation. There are two main forces that motivate people: the desire to avoid pain the desire to … [Read more...] about How to Convert Leads into Customers
psychology
What’s missing from your Marketing…Emotion
Too often when reviewing our marketing plans & campaigns we think only of how our target audience engaged with our marketing activities in terms of tangibles like clicks, likes, site visits, email sign ups & sales. But what about those intangibles like the personality or the look & feel of our marketing and more importantly did it evoke an emotion? Emotions are … [Read more...] about What’s missing from your Marketing…Emotion
The 6 rules of persuasion used in marketing
As marketers, our bread & butter is trying to persuade people to buy our product or service. Trying to convince people (individually or an organisation) to take action (& do our bidding), it makes sense to try and understand how humans tick, by finding out how and why we make decisions. But we don't always do this & we make it hard on ourselves, by not taking the … [Read more...] about The 6 rules of persuasion used in marketing