[INFOGRAPHIC] – The Marketers Guide to Psychology of Colour

Due to the popularity of The Marketers Guide to Psychology of Colour –  I created a pared-down infographic version to complement it. After doing some investigative research on how we process information; I discovered the human brain is hardwired to see the visual world around us and interpret it as 90% of information transmitted to the brain is visual. Incredibly half…

How to use Storytelling to Engage in Marketing

Although #storytelling is a (sometimes over used) buzzword right now, storytelling is ancient and part of the very fabric of human history. Our brains are hardwired to remember & connect with stories more than facts or stats ever will. Think back to when you were a child and your favourite stories, I bet you can still remember them in full.…

The 6 rules of persuasion used in marketing

As marketers, our bread & butter is trying to persuade people to buy our product or service. Trying to convince people (individually or an organisation) to take action (& do our bidding), it makes sense to try and understand how humans tick, by finding out how and why we make decisions. But we don’t always do this & we make…