"Hello from the other side.” said Adele, and we’re hooked from the opening line. As content marketers, we can learn a lot from songwriters, because producing informative, useful, well-written content is not enough. No matter how informative it is, it can miss the mark. Why? Because it's missing that human connection behind the information, emotion, when you have an emotional … [Read more...] about Want Great Content? Heres What you Can Learn From Songwriters
Content is king so creating and sharing content for (blogs, social media messages, video, graphics, images), builds trust for brands online.
As live events go TEDxSydney* is one of those special ones that you try not to miss on the Sydney event calendar. This is not your average public speaking or marketing event, it's more... much more. I attended TEDxSydney 2014 & 2015 and experienced a rollercoaster of emotions throughout the day: joy, wonder, sadness, surprise, & hope just to name a few. So how did I … [Read more...] about TEDxSydney 2016 – The KING of content & ideas worth spreading
Have you always wanted to increase your click through rate (CTR) and engagement of your content marketing? Do you spend hours creating your content only to have below average or worse no results. If you answered yes to these 2 questions, are you giving enough time to craft your headline? On average, only 8 out of 10 will read headline copy, but then only 2 out 10 will read … [Read more...] about 7 Proven Headline Formulas That Convert
Although #storytelling is a (sometimes over used) buzzword right now, storytelling is ancient and part of the very fabric of human history. Our brains are hardwired to remember & connect with stories more than facts or stats ever will. Think back to when you were a child and your favourite stories, I bet you can still remember them in full. I can still accurately remember … [Read more...] about How to use Storytelling to Engage in Marketing