"Hello from the other side.” said Adele, and we’re hooked from the opening line. As content marketers, we can learn a lot from songwriters, because producing informative, useful, well-written content is not enough. No matter how informative it is, it can miss the mark. Why? Because it's missing that human connection behind the information, emotion, when you have an emotional … [Read more...] about Want Great Content? Heres What you Can Learn From Songwriters
So how do we convert Leads to Customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, we need to establish their level of motivation. There are two main forces that motivate people: the desire to avoid pain the desire to … [Read more...] about How to Convert Leads into Customers
TED (Technology - Entertainment - Design) Talks have taken the world by storm, and not always in a good light, but they do showcase passionate people doing amazing work. This is instead of the usual news channels such as CNN (or as i like to call Crisis Network News), which by its very nature is negative. TED Talks shine a beacon of hope out to people who are then inspired and … [Read more...] about 7 TED Talks to Help you Become a Better Marketer!
As live events go TEDxSydney* is one of those special ones that you try not to miss on the Sydney event calendar. This is not your average public speaking or marketing event, it's more... much more. I attended TEDxSydney 2014 & 2015 and experienced a rollercoaster of emotions throughout the day: joy, wonder, sadness, surprise, & hope just to name a few. So how did I … [Read more...] about TEDxSydney 2016 – The KING of content & ideas worth spreading
I have been a bit quiet on The Marketing Index throughout March but I am back & excited to share that I have joined the wonderful team at TEDxSydney 2016 as Community Manager, doing my part to help share “Ideas Worth Spreading”. For those not in the know, TED is a not-for-profit devoted to spreading ideas, which takes the form of talks in 18 minutes or less. It was … [Read more...] about Discover TEDxSydney 2016 | Wednesday 25 May